It was on 17th April, 2008 the world saw the grand marriage of glamour and cricket. It was the inauguration of DLF Twenty Twenty League of India started by Mr. Lalit Modi. We saw the bubbly, peppy Priety Zinta and the Bolloywood King Shahrukh Khan, we also saw business tycoon Vijay Mallya, Mukesh Ambani promoting their respective teams with renowned brand ambassadors.
The IPL gave the young budding cricketers a platform to showcase their cricketing talents. The young cricketers like Asnodkar, Gony, , M Vijay, Sreedeep Magela, Musafir Khote, Ravindra Jadeja who hail from a very humble background, get a financial backing as they may not have even enjoyed a luxury of a tennis ball.
The whole of this IPL tournament not only brought the talents of domestic cricketers to the limelight but also proved to be a huge economy booster. It brought more scope of tourism in India, brought more scope for the advertisers to advertise in India. According to TAM, the IPL Finals between Chennai Super kings and Rajasthan Royals saw the highest viewership of 10.2. According to AdEx India, the advertisers expected total revenue of 600 crores. Hence we saw a huge amount of foreign and India investors coming in India.
So one can say that IPL proved to be a huge huge booster of Indian economy.
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